“We want to bring new products to life that allow existing players and new fans to showcase their love for Toca Life and its characters beyond the game.

“Following the continued success of our digital franchise, we’re actively building the Toca Life brand into a product universe that encourages creativity and self-expression with kids globally,” Mathilda Engman, General Manager of Toca Life at Toca Boca continues.

The collection is launched both digitally and physically, giving the players the opportunity to twin with their character in Toca Life World, so they can feel the most like themselves both on and off screen.” “The new Toca Life x H&M collection allows kids to do just that, but through their personal style, packed with stylish silhouettes, patches and fun accessories inspiring kids to create combinations that may surprise us by mixing, matching, and customizing their own unique looks. “Toca Boca games focus on self-expression and fostering creativity with open-ended play that is free from limitations and rules,” says Max Heirbaut, Senior Manager, Franchise Development at Toca Boca. The collection is available worldwide, both physically on hm.com and as digital outfits in the Toca Life World app. It is made using innovative processes by Circular Systems that allow true recycling of colored textile waste streams, putting them back in play for more fashion fun. Toca Boca, the award-winning Swedish game development studio, has launched a new playful, gender-neutral fashion collection for kids together with global fashion brand H&M.

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